Geo-Fencing - What is it?
Geo-Fencing is the practice of targeting a customer when they enter a geographical boundry.
A customer will receive a message, coupon, sale or alert when they drive or walk within a predefined location. This can be a zip code or larger, or even down to a single building.
How can it help my business?
Numbers don't lie:
A full 72% of people say they'll respond to promotions and messages they receive while within sight of the retailer.
Shoppers who received location-based text messages spend 24% more than those who didn't.
Dunkin Donuts tested the effectivness of leveraging geo-fencing around competitors and found 36% of people taking secondary action, 18% saving a coupon and almost 4% redeeming them.
American Eagle Outfitters used geo fencing to boost foot traffic and and tripled its sales.
Taco Bell used competitor geo fencing and increased their annual sales by 6%
INCREDIBLY EFFECTIVE TECHNIQUE!
BEAT YOUR COMPETITION
Place a geo-fence around each and every one of your competitors.
When your customer is walking up to their front door (or parks there), they'll get a custom message, promotion or coupon from you!
"There is no better way to advertise. Its a must have product"
-Veronica - PG's PIZZERIA